Video Introduction to the Business Model Canvas on Youtube

Incidentally, I came across a series of short videos explaining Osterwalder’s Business Model Canvas in 18 minutes, including its elements, how to use it, how to innovate with it, how to test it … that is, the essentials of the Business Model Generation book. Six videos can be found on Youtube:

I know, this is a pure “profit first” approach to business modelling. However, it is a nicely done introduction.

2 comments

  1. Antony Upward's avatar

    The first very rough-cut video explaining the better, Strongly Sustainable, Business Model Canvas is now available

    http://www.youtube.com/watch?v=ApOkQhbvJSc for video and http://www.slideshare.net/AntonyUpward/about-the-better-business-model-canvas for slides and speakers note (downloadable.)

    For underlying academic work see http://hdl.handle.net/10315/20777 – listed in the SBM Literature list on this site – see Upward, A. (2013)

    More related videos will be posted soon – subscribe to the channel for updates.

    Also folks may be interested in joining the 140+ academics and practitioners from around the world in the Strongly Sustainable Business Model Group forum on Linkedin: http://forum.SSBMG.com. This group includes a team bringing the SSBMCanvas to market and undertaking further related academic work.

    1. Florian Lüdeke-Freund's avatar

      Antony, thank you very much for making this link to SSBMG and your work. We will soon establish a strong connection and communication strategy that integrates the SSBM and SBM communities! See you!

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