“Sustainable Business Models: Companies & The Great Transformation” – The Institute for Ecological Economy Research (IÖW) Annual Meeting 2013

The German Institute for Ecological Economy Research (IÖW) dedicated its annual meeting 2013 to “The Great Transformation” (WBGU, 2011). The meeting was held in Berlin on 20th and 21st November and was titled “Business Model Sustainability – Economy and Economic Promotion in The Great Transformation” (original title: “Geschäftsmodell Nachhaltigkeit – Wirtschaft und Wirtschaftsförderung in der Transformation” – German conference website and German conference reader). The focus was on new economic approaches and paradigms such as collaborative economies, open organisations and innovation, peer production, crowdfunding, and the sharing economy and their potential to contribute to social and ecological well-being.

SBM blogger Florian Lüdeke-Freund had the opportunity to contribute to the IÖW annual meeting with an opening address on “Sustainable Business Models: Companies & The Great Transformation” which highlighted the role new and potentially sustainable business models could play in The Great Transformation. In its flagship report “World in Transition“, the WBGU discusses new business models as one pillar of the “transformative literacy” that is needed to support sustainability transitions (see Schneidewind, 2013). The presentation slides can be downloaded from the meeting website (in German only) or can be viewed on SlideShare.


German Advisory Council on Global Change (WBGU) (2011): World in Transition – A Social Contract for Sustainability. Flagship Report 2011. Berlin: WBGU.

Schneidewind, U. (2013): Transformative Literacy – Gesellschaftliche Veränderungsprozesse verstehen und gestalten, GAIA, Vol. 22, No. 2, 82-86.

Presentation (in German)

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