Incidentally, I came across a series of short videos explaining Osterwalder’s Business Model Canvas in 18 minutes, including its elements, how to use it, how to innovate with it, how to test it … that is, the essentials of the Business Model Generation book. Six videos can be found on Youtube:
- Episode 1: Getting from Business Idea to Business Model
- Episode 2: Visualizing Your Business Model
- Episode 3: Prototyping
- Episode 4: Navigating Your Environment
- Episode 5: Proving It
- Episode 6: Telling Your Story
I know, this is a pure “profit first” approach to business modelling. However, it is a nicely done introduction.