Values-Based #Innovation Management: Concepts, Methods and Applications by Henning Breuer & Florian Lüdeke-Freund

28th of October 2019 (Monday), at 16.00 CET. Register here for free.

This ISPIM #Webinar introduces the basic #concepts, exemplary #methods and practical applications of values-based innovation #management. We show why innovation cannot be sufficiently understood and appropriately managed without addressing different stakeholder values.

We explain the heuristic, directive and integrative function of #values, and demonstrate their potential to drive innovation in different management levels. Through three recent consulting projects, we illustrate applied methods to work with values on different management level:

• How to apply #ethnographic research on #customer values to frame and conduct ideation (operative management example from the digital economy).
• How to model sustainability-oriented #business based on a review of stakeholder values (#strategic management example from workshops in the #energy sector). 
• How to trigger innovation through redefining #business vision, mission and purpose based on #employee values (normative management example from the cleaning service #industry).

28th of October 2019 (Monday), at 16.00 CET. Register here for free.