Sustainable Business Model Research – Time to Leave the Twilight Zone

Research on sustainable business models, or “business models for sustainability (BMfS)”, is still a niche topic in both the business model and sustainability communities. BMfS researchers often find themselves in a “twilight zone”, not knowing whom to address with or involve in their research. After one decade of BMfS research, it is time to develop a joint agenda to strengthen and shape this interdisciplinary field. Collaboration between the “traditional” and “sustainable” business model communities is needed …

Read the full posting on the “The Business of Society” Blog of Copenhagen Business School.

One comment

  1. Great piece of research. Thank you for the link to the full article. Very useful

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