Research on sustainable business models, or “business models for sustainability (BMfS)”, is still a niche topic in both the business model and sustainability communities. BMfS researchers often find themselves in a “twilight zone”, not knowing whom to address with or involve in their research. After one decade of BMfS research, it is time to develop a joint agenda to strengthen and shape this interdisciplinary field. Collaboration between the “traditional” and “sustainable” business model communities is needed …

Read the full posting on the “The Business of Society” Blog of Copenhagen Business School.