Workshop: The Challenges of Eco-Innovation: From Eco-Ideation Toward Sustainable Business Models, Paris, 12 March

ATA_Workshop_LogoJust a short announcement / reminder for the upcoming ATA EcoSD Workshop 2015 on “The Challenges of Eco-Innovation: From Eco-Ideation Toward Sustainable Business Models” to be held in Paris, Thursday, 12 March. The one-day workshop takes place at La Recyclerie, 83 boulevard Ornano, 75018 Paris,, from 9:00 to 17:15, and consists of three sessions:

  • Part 1: Eco-innovative design of eco-designed innovation? (3 presentations)
  • Part 2: Towards sustainable business models and territories (3 presentations)
  • Part 3: Industrial and institutional views on eco-innovation (roundtable)

The full programm can be downloaded here.

The program contains two keynotes. The first by Tim McAloone, Technical University of Denmark, on “The Potential and the Promise of Eco-Innovation”, and the second by Florian Lüdeke-Freund, University of Hamburg, on “Sustainable Business Models for Eco-Design and Innovation” (slides below).

Keynote by Florian Lüdeke-Freund:


  1. odehemmer · · Reply

    It has been a pleasure hearing your presentation about sustainability and business models !
    As I mentionned during our discussion, a ‘system’ modelling can be used (based on Jean-Louis Le Moigne “la théorie du système général”) at product / process / business model / strategy levels to track value creation = benefits / costs (in money, time, raw materials and other environmental and social impacts).
    Many methods are sharing these concepts for corporate performance : blue ocean, shared value, business model generation, business analysis, eco-design, value analysis, lean, jugaad innovation … that can be put in synergy.
    See our works, also involving Bernard Yannou for Ecole Centrale de Paris at
    And feel free to contact me for further exchanges.

    Olaf de Hemmer
    President AFAV
    Valeur(s) & Management
    +33 6 67 33 58 88

    1. Olaf, thank you very much. It was a pleasure to discuss the issue of “value and values” with you! Let me have a look at your very informative postings at and I’ll come back to you with some more questions and ideas. Best wishes

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