Nancy Bocken, Lead Researcher at the Department of Engineering, University of Cambridge, and her colleagues Samuel Short, Padmakshi Rana and Steve Evans recently published an article about “A value mapping tool for sustainable business modelling” in Corporate Governance (see SBM Literature).
Nancy published a highly interesting introduction to the “Value Mapping Tool” on her own blog. The tool was developed to assist in sustainable business modelling – the process of inventing new sustainable business model ideas – read Nancy’s blog.
Reference:
Bocken, N.; Short, S.; Padmakshi Rana, P. & Evans, S. (2013): A value mapping tool for sustainable business modelling, Corporate Governance: The International Journal of Business in Society, Vol. 13, No. 5, pp. 482-497.
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