Susan is truly dedicated to advancing business model theory. Her PhD thesis (2010) was entitled “Progressing Business Model Research Towards Mid-Range Theory Building”. Her interest in business model research dates back to the 1990s, beginning at the intersections of technology models and business models.
Read Susan’s introduction to herself:
“My interest in business models dates back to the 1990s when it was suggested that I contribute to a research project that would try to synchronise technology models and business models. Unfortunately that project never got off the ground but it started me thinking about what a business model actually was and I soon came to realise that everyone had their own concept of what a business was and there were a lot of different ideas. I think these differences persist.
In my PhD titled ‘Progressing Business Model Research Towards Mid-Range Theory Building’ I constructed a reference model (formerly presented as a conceptual framework), a research schema and theory building framework and a hierarchical business framework that I am testing on medical practices, a small construction business and universities and using it to articulate sustainable business practice. I also propose a general classification of business models.
Although I have presented many of my thesis ideas at conferences I am only beginning to write up the research for journal publication. Sadly, I tend to get distracted with doing other things rather than writing up my research which is not a good thing for an academic.
I am particularly interested in exploring the use of the business model in articulating sustainable business practices.”
As a quick introduction to her approach to linking business models and sustainability I recommend reading her latest working paper (see also our SBM literature overview):
Lambert, S.; Carter, A. & Burritt, R. (2012): Recognising commitment to sustainability through the business model. Centre for Accounting, Governance and Sustainability Occasional Working Papers, No. 6. Adelaide: University of South Australia.
Find Susan’s full publication list here.
Read Susan’s first blog post on “Developing Theories of Business Models”.