Tag Archives: sustainable entrepreneurship

Why are business models important for sustainability innovations? Because they are “the flexible thing in the middle”!

During my PhD defense one of my supervisors (to whom I am really thankful!) asked this question: Okay, what you are saying is that business models are the ‘flexible thing in the middle,’ and that’s why they are important for the success of sustainability innovations. So, that’s all? Um, yes. Hm. To be honest, I […]