Tag Archives: Scientific Articles

How to use the Business Model Canvas in a scientific article

Literature reviews show that increasing numbers of scientific research and publications are using, or are even completely inspired by, Osterwalder’s Business Model Canvas (BMC, Osterwalder & Pigneur, 2010). There is no doubt that the BMC is one of the management tools of our time. However, when writing a scientific article, e.g. a conceptual piece about […]